Collaborative Fund (2016)

Collaborative Fund is a venture capital firm with offices in San Francisco and New York City. Their portfolio includes Kickstarter, Lyft, Blue Bottle Coffee, and Reddit.

They approached us to update their brand and website to better communicate their main areas of investment focus. The refreshed color palette associates each of their five investment categories with a color and animated illustration, conveying a sense of playfulness and delight not usually associated with venture capital.


Designed and developed at Oak Studios with illustrations by Jonathan Calugi