Collaborative Fund (2016)

Collaborative Fund is a venture capital firm with offices in San Francisco and New York City. Their portfolio includes Kickstarter, Lyft, Blue Bottle Coffee, and Reddit.

They approached us to better communicate who they are through an updated brand and website. The new homepage weaves together an animated, illustrated story of their main investment categories. This illustrative language, along with a refreshed color palette and typography, conveys a sense of playfulness and delight not usually associated with venture capital. Even their Twitter avatar automatically rotates background colors daily.


Designed and developed at Oak Studios with illustrations by Jonathan Calugi